Brand & Licensing Development Director:

Lead brand asset & brand guide development bringing together compelling creative /assets with clear guidelines and usa

Lead the planning, development, and execution brand vision across channels

Own brand guidelines and collaborate with the creative, production, design, copy teams, web and store teams to implement across all communication channel

Serve as advocate for the brand; internally and with licensed or external partners, to maintain brand integrity. Ensure brand vision, creative guidelines, positioning and contractual adherence are maintained. Build a clear view and understanding of the target customer and market share and develop accordingly.

Lead competitive data research, market and consumer insights and decision making.

Work extensively with legal to ensure availability, filing and registration of trademarks.